MONIQUE LHUILLIER & KAY

The Monique Lhuillier capsule required precise creative alignment. Her point of view is exacting, and the work demanded clear stewardship of both her brand standards and Kay’s.

Having previously worked with Monique, I understood the expectations involved. Within a tightly constrained budget, I aligned her aesthetic with Kay’s brand language, bringing in a world-class photographer and director to deliver a focused, elevated execution that honored her vision while remaining unmistakably Kay.