MONIQUE LHUILLIER & KAY

The Monique Lhuillier capsule introduced a different creative challenge. Her point of view is highly specific and exacting, requiring careful stewardship of brand standards on both sides.

Having previously worked with Monique, I understood the expectations and creative sensitivities involved. Within a limited budget, I aligned her aesthetic with Kay’s brand language, bringing in a world class photographer and director to create a focused, elevated execution that honored her vision while remaining unmistakably Kay.