Fino file
co-founder / creative director
I co founded and self funded Fino File, an interactive digital magazine focused on luxury accessories and beauty, built as a shoppable editorial experience rather than a traditional ecommerce platform. The platform was co founded with Filipa Fino, former Vogue accessories editor, and designed by the art director of Vogue.
I led the creative vision across photography, film, editorial, and design, building a system where storytelling and commerce functioned as one cohesive world. Through Fino File, we collaborated with brands including Chanel, Victoria’s Secret, the Richard Avedon Foundation, and John Varvatos. The platform later evolved into Lapel, a focused pivot that applied the same editorial and commercial system to a mens lifestyle lens.
