Fino file
co-founder / creative director
I co-founded and self-funded Fino File, an interactive digital magazine focused on luxury accessories and beauty, built as a shoppable editorial experience rather than a traditional ecommerce platform. The platform was co-founded with Filipa Fino, former accessories editor at Vogue, and designed by Vogue’s art director.
I set the creative vision across photography, film, editorial, and design, building an integrated system where storytelling and commerce operated as a single world rather than separate functions. Through Fino File, we partnered with Chanel, Victoria’s Secret, the Richard Avedon Foundation, and John Varvatos.
The platform later evolved into Lapel, a focused pivot that applied the same editorial and commercial system to a mens lifestyle lens.
