Jared

For Jared, I led creative direction on a focused campaign designed to elevate the brand’s visual tone while working within a contained scope. The objective was clarity and refinement rather than reinvention.

I introduced a more modular, image-led approach that allowed assets to be extended and adapted across formats without reshooting. The result was a significant increase in usable imagery and flexibility, delivering several times the asset output of prior seasons while maintaining consistency and control.