zales
senior creative director
At Zales, the challenge was to elevate the brand’s visual language within a framework anchored in linear TV. My role was to raise the creative standard without disrupting the brand’s established point of view.
I refined the work toward a more editorial, image-led approach, elevating casting, photography, and social-first video so the system could extend beyond broadcast while remaining coherent and accessible.
directed by richard pierce & theo darling
lensed by YULIA GORBACHENKO
lensed by YULIA GORBACHENKO
lensed by YULIA GORBACHENKOdirected by YULIA GORBACHENKO
lensed by YULIA GORBACHENKO
lensed by YULIA GORBACHENKO
lensed by chris coppola
lensed by YULIA GORBACHENKO
lensed by richard pierce